Center coverage
Takealot changes its name
How center-leaning outlets frame this story · 1 source.
Comprehensive summary
- Takealot changes its name – for a month
Primary framing
“Takealot changes its name”
South Africa’s biggest online retailer is giving its iconic delivery boxes a distinctly local makeover this Heritage Month.
Key facts
- The change is part of a campaign for Heritage Month
- The campaign started on 1 September 2026
- Millions of parcels will have the new branding
- This is the first time Takealot has changed its name on delivery boxes in its 15-year history
- Takealot is South Africa's biggest online retailer
- Takealot is changing its name on delivery boxes for a month
- Millions of parcels will have the new branding
- This is the first time Takealot has changed its name on delivery boxes in its 15-year history
Center-leaning outlets
- The South African (ZA)