E-commerce’s share to FMCG sales in top eight metros at 21% in June quarter: NIQ

E-commerce’s share to FMCG sales in top eight metros at 21% in June quarter: NIQ

In the June quarter, e-commerce channel’s share stood at 7%, which was up 3%, modern trade channel share at 12%, up 1% and traditional trade share stood at 81%, down 4%