1m ago18m ago1 min read
E-commerce’s share to FMCG sales in top eight metros at 21% in June quarter: NIQ
BusinessBusiness
In the June quarter, e-commerce channel’s share stood at 7%, which was up 3%, modern trade channel share at 12%, up 1% and traditional trade share stood at 81%, down 4%
- In the June quarter, e-commerce channel’s share stood at 7%, which was up 3%, modern trade channel share at 12%, up 1% and traditional trade share stood at 81%, down 4%
Key Takeaways
- E-commerce’s share to FMCG sales in top eight metros at 21% in June quarter: NIQ
Media Spectrum
Total: 1 source•Published: 18m ago•Last Updated: 1m ago
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Bias & Framing Analysis
Top Framing Differences
- Left: Coverage gap: Currently unaddressed by verified outlets on this side of the spectrum.
- Center: In the June quarter, e-commerce channel’s share stood at 7%, which was up 3%, modern trade channel share at 12%, up 1% and traditional trade share stood at 81%, down 4%
- Right: Coverage gap: Currently unaddressed by verified outlets on this side of the spectrum.
Overall Tone
Center
Coverage Blindspots
Left
Coverage blindspot: Reporting on this development is currently concentrated in other segments of the media landscape.
Right
Coverage blindspot: Reporting on this development is currently concentrated in other segments of the media landscape.
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Credibility & Editorial Standards
Story FramingCenter
Evaluated across 1 reporting source (0% Left · 100% Center · 0% Right)
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Outlet ConsensusCenter
Historical editorial baseline for Business Line - Home (IN)
BusinessCenter
Politics & GovernanceCenter
Credibility ScoreHigh Credibility
89/ 100
Multi-factor accuracy index for Business Line - Home (IN) and related desks based on verifiable sourcing and editorial standards.
Factuality: High 100%
Ownership: Business Line - Home (IN) (Corporate)
Timeline of this story
- 18m agoBusiness Line - Home (IN): In the June quarter, e-commerce channel’s share stood at 7%, which was up 3%, modern trade channel share at 12%, up 1% and traditional trade
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