Why playing up the ‘newstalgia’ factor works

Why playing up the ‘newstalgia’ factor works

In a landscape where brands are constantly chasing trends, offering something new, or adding a twist to (or “elevating”) just about anything, nostalgia has a way of recalling what’s familiar and comforting. It’s what people default to—or even gravitate towards—when everyone’s out there trying to prove they’re “new.” Make no mistake, nostalgia has its timelessness and charm, but the familiarity brands ought to be chasing, should they go down that route, doesn’t automatically mean dated. It should