What ‌brands ‌are ‌getting wrong about influencer marketing, according to Connectify PH founder

Key Takeaways

• Having a large following doesn't guarantee effective influencer marketing
• Quality is more important than quantity in influencer marketing
• Brands need to rethink their approach to influencer marketing
• Influencer marketing has come a long way over the past couple of years
• Some brands still operate under the'more is more' mindset in influencer marketing
• Influencer marketing has evolved, but some brands still focus on quantity over quality, according to Jim Reynold Zamora
• Having a large following doesn't guarantee effective influencer marketing
• Quality is more important than quantity in influencer marketing