TikTok risks billions in fines as EU targets its 'rabbit hole' algorithm system

The European Union has accused TikTok of breaching the bloc's digital rules because its algorithm recommends users a non-stop stream of personalised videos including those that it says could hurt mental health and body image.

3 sources6 Nov 2026Updated 1m ago

TikTok risks billions in fines as EU targets its 'rabbit hole' algorithm system

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The story so far

TikTok faces EU fine over “For You” feed ‘rabbit hole’ effect.
'Rabbit hole' TikTok feeds violate digital rules, says EU.

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2h ago
Times of India (IN): TikTok could face a fine of up to 6 per cent of its global annual turnover after European Union regulators accused the platform of failing t
1h ago
RTE.ie: The European Union has accused TikTok of breaching the bloc's digital rules because its algorithm recommends users a non-stop stream of pers
17m ago
The Next Web (XX): The European Commission says TikTok’s For You feed traps users in harmful ‘rabbit holes’, breaching EU rules, and wants the algorithm redesi

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