The coach’s bake that proved finals are not just another game

Key Takeaways

• Richmond's coach Danny Frawley had only played two elimination finals before 2001
• Fremantle will face Geelong with a different approach
• Richmond's coach Danny Frawley had a simple message before the 2001 qualifying final
• The 2001 Essendon team was considered strong
• Richmond hadn't played in finals for six years before the 2001 qualifying final