Sports Direct enters Africa with store openings in Kenya
Sports Direct has opened its first two stores in Africa, located in Nairobi, Kenya, as part of parent company Frasers Group's international expansion.
3 sourcesUpdated 1m ago

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5h ago
Retail Gazette: Sports Direct has made its African debut with two store openings in Kenya, through Frasers Group’s strategic partnership with Hudson Group.
4h ago
Fashion United: Sports Direct has opened its first two stores in Africa, located in Nairobi, Kenya, as part of parent company Frasers Group's international
3h ago
Drapers: Frasers Group's Sports Direct has made its debut in Africa via two new store openings in Kenya.
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