1m ago37m ago1 min read
Smart Ring CEO Told Investors Apple Backed Her and Walmart Was Buying. It Was a $2 Million Ponzi Scheme
Michelle Bisnoff was convicted of fraud after using a big-name sales pitch to raise money for a patented ring she didn’t own. Esos Rings sold just 6 on Walmart.com; 3 were returned.
- Michelle Bisnoff was convicted of fraud after using a big-name sales pitch to raise money for a patented ring she didn’t own. Esos Rings sold just 6 on Walmart.com; 3 were returned.
Key Takeaways
- Smart Ring CEO Told Investors Apple Backed Her and Walmart Was Buying. It Was a $2 Million Ponzi Scheme
Media Spectrum
Total: 1 source•Published: 37m ago•Last Updated: 1m ago
0%100%0%
LeftCenterRight
Left-leaning
Coverage Gap
Unreported by left-leaning outlets. Coverage is currently concentrated on other perspectives.
Center
100% of coverage
Inc.com (XX)I(
Inc.com (XX)
Smart Ring CEO Told Investors Apple Backed Her and Walmart Was Buying. It Was a $2 Million Ponzi Scheme
Right-leaning
Coverage Gap
Unreported by right-leaning outlets. Coverage is currently concentrated on other perspectives.
Bias & Framing Analysis
Top Framing Differences
- Left: Coverage gap: Currently unaddressed by verified outlets on this side of the spectrum.
- Center: Michelle Bisnoff was convicted of fraud after using a big-name sales pitch to raise money for a patented ring she didn’t own. Esos Rings sold just 6 on Walmart.com; 3 were returned.
- Right: Coverage gap: Currently unaddressed by verified outlets on this side of the spectrum.
Overall Tone
Center
Coverage Blindspots
Left
Coverage blindspot: Reporting on this development is currently concentrated in other segments of the media landscape.
Right
Coverage blindspot: Reporting on this development is currently concentrated in other segments of the media landscape.
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Credibility & Editorial Standards
Story FramingCenter
Evaluated across 1 reporting source (0% Left · 100% Center · 0% Right)
L 0%C 100%R 0%
Outlet ConsensusCenter
Historical editorial baseline for Inc.com (XX)
WorldCenter
Politics & GovernanceCenter
Credibility ScoreHigh Credibility
89/ 100
Multi-factor accuracy index for Inc.com (XX) and related desks based on verifiable sourcing and editorial standards.
Factuality: High 100%
Ownership: Inc.com (XX) (Corporate)
Timeline of this story
- 37m agoInc.com (XX): Michelle Bisnoff was convicted of fraud after using a big-name sales pitch to raise money for a patented ring she didn’t own. Esos Rings sol
Historical Context
Posts on X
Public conversation related to this story
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