London’s Unit1 Studio secures €23.3 million to scale avatar concerts beyond the one-venue ABBA Voyage model

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• Left: Coverage gap: Currently unaddressed by verified outlets on this side of the spectrum.
• Center: Unit1 Studio, the London-based end-to-end avatar concert producer, has raised €23.3 million (£20 million) in new financing. The round combines an oversubscribed equity investment with additional production financing. The equity round was led by Balderton Capital. Existing investors Mercuri, Gilston Music, and Paul McGuinness, long-time manager of U2, also participated in the round. “Until now, […] The post London’s Unit1 Studio secures €23.3 million to scale avatar concerts beyond the one-venue
• Right: Coverage gap: Currently unaddressed by verified outlets on this side of the spectrum.