5 sources
Channels Television1h ago
Jay-Z's Roc Nation entertainment company has produced the star-packed Super Bowl halftime show each year since 2020, selecting the headliners, but the hip-hop mogul has not previously performed himself at the event.
OriginalThe selection of Jay-Z, whose real name is Shawn Carter, is interesting because his entertainment company, Roc Nation, actually serves as a co-producer for the Super Bowl halftime show. With Jay-Z serving as Roc Nation’s chairman, he essentially chose himself.
OriginalThe selection of Jay-Z, whose real name is Shawn Carter, is interesting because his entertainment company, Roc Nation, actually serves as a co-producer for the Super Bowl halftime show. With Jay-Z serving as Roc Nation’s chairman, he essentially chose himself.
OriginalBecause Roc Nation partnered with the NFL in 2019 as its live music strategist and co-producer, Jay-Z holds decision-making authority over the selection of performers.
OriginalThe selection of Jay-Z, whose real name is Shawn Carter, is interesting because his entertainment company, Roc Nation, actually serves as a co-producer for the Super Bowl halftime show. With Jay-Z serving as Roc Nation’s chairman, he essentially chose himself.
Original
