HP technology brings Ferrari's special Austin GP livery to life with innovative printing and design.

HP Inc. collaborated with Ferrari to create a special livery for the United States Grand Prix in Austin, using advanced HP printing and material technologies. The design showcases Ferrari's creative process by revealing sketches and technical drawings on the car, with two versions produced: a race-ready livery and a display car featuring hidden graphics visible under ultraviolet light. This project pushed HP's technology forward, generating insights for applications beyond motorsport, including packaging and commercial print. The partnership highlights innovation in digital design, printing, and materials, with potential future uses in brand protection and complex surface graphics.

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