He got his players to pose nude. Now Tony Rea is bringing Branson’s blueprint to Bears
As CEO for the Richard Branson-owned London Broncos in the 1990s, no publicity stunt was too brazen for Tony Rea. Now the new Bears chief is charged with getting cut-through for the expansion franchise in Perth.
3 sourcesUpdated 1h ago
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- BTBrisbane Times (AU)Left
He got his players to pose nude. Now Tony Rea is bringing Branson’s blueprint to Bears
- SMSydney Morning Herald - Latest News (AU)Left
He got his players to pose nude. Now Tony Rea is bringing Branson’s blueprint to Bears
- TAThe Age (AU)Left
He got his players to pose nude. Now Tony Rea is bringing Branson’s blueprint to Bears
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