Pepsodent's 'Do The 2': Nigeria's Brush Twice Revolution
Pepsodent, alongside the Nigerian Dental Association and Federal Ministry of Health, launched the 2026 World Oral Health Day 'Do The 2' campaign, promoting brushing twice daily and biannual dentist visits to combat cavities, gum disease, and links to systemic issues like diabetes. Reaching 500,000 via schools, markets, and dental camps in major cities, it builds on past successes like educating 11.8M pupils and serving 700k Nigerians, emphasizing preventive care through public-private partnerships.