Pepsodent 与 Nigerian Dental Association 和 Federal Ministry of Health 携手，启动了 2026 World Oral Health Day “Do The 2” 活动，推广每天刷牙两次和每半年看牙医一次，以对抗龋齿、牙龈疾病以及与糖尿病等全身性疾病的关联。该活动通过学校、市场和主要城市的牙科营地触达 500,000 人，基于过去的成功，如教育 11.8M 名学生并服务 700k 名尼日利亚人，强调通过公私合作推动预防护理。
The 'Do The 2' campaign, launched by Pepsodent with NDA and FMOH for 2026 World Oral Health Day, promotes brushing teeth twice daily, morning and night, and visiting the dentist twice a year.
It targets 500,000 Nigerians via schools, markets, activations in 17 NDA chapters, and dental camps in major cities offering exams, scaling, polishing, and referrals.
Brushing once leaves teeth exposed to bacteria overnight, risking cavities, plaque, gum disease, bad breath, and decay; night brushing removes daily food particles and acids.
Challenges include poor awareness, inadequate resources, economic factors, and a dentist ratio of 1:57,000, with links to systemic diseases like diabetes and heart disease.
Pepsodent Schools Program reached 11,803,774 pupils; partnerships with NDA reached over 700,000 Nigerians in five years.
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"Do you brush twice daily and see a dentist regularly? What's your oral health routine?"
