- KSE (Knowledge, Skills, Experience) is the primary foundation for resilient business, superior to capital.
- Avoid debt traps; bank loans are rigid obligations that can force business failure.
- Use the 'Middleman' (arbitrage) strategy to enter markets without heavy infrastructure investment.
- Focus on sales and cash flow before investing in 'packaging' (offices, branding).
- Avoid the 'cultural tax' of status-seeking behaviors that drain capital.
- Prioritize equity and individual investors over bank debt to maintain control.
- Adopt a 'pilot-first' approach to test assumptions before scaling.