- Focus on solving real-world problems rather than filling market gaps.
- Treat location as a strategic asset for capital and manufacturing access.
- Maintain a lean, 'poor' mindset to ensure long-term sustainability.
- Use equity to align team incentives and avoid high salary overheads.
- View competitors as potential partners to unlock collaborative growth.
- Prioritize legal foundations like trademarks and daily bookkeeping.
- Approach investors by asking for advice first to build trust.