- Validate business ideas early with your immediate network and low-cost pop-ups.
- Pivot from physical goods to high-margin services (workshops) to increase profitability to ~85%.
- Avoid building custom software or apps until you have at least 1,000 loyal customers; use WhatsApp or Discord instead.
- Focus on documenting the process on social media to build authentic trust.
- Cold-pitching is a numbers game; view rejection as redirection.
- Prioritize building a community of 'true fans' for sustainable word-of-mouth growth.